What is article marketing for newbies?
Essentially, article marketing is writing and publishing articles to share information. When starting out in an online business, article marketing for newbies has two main benefits. The first is to enhance your status as an expert in your chosen niche. The second benefit and in many cases the most important, is to use articles as a means of directing traffic to your main website.
How do articles create traffic?
By publishing articles that include a link to a website, you direct targeted visitors to that link. You can include the links in the article body itself, or in a resource box included after the main content .The readers of your article are already interested in your topic. This makes your articles an extremely valuable source of targeted website traffic. Of course it is very important that your website is related to the article topic.
Links within your article can also serve another purpose for article marketers. The number of links to any given website is one of the factors taken into account by search engines when ranking search results. The websites that are displayed on the first page of search results for any topic will attract the most visitors and the higher on the page the better. Every article you publish can contain a link to your website. The more links you have to your site, the more likely your chances of a high search ranking.
Even better, by posting articles in a variety of article directories, you can allow other website owners to republish your articles, including the links contained within. This in turn creates even more links from even more websites, all directing traffic back to your website (hence the term, “backlinks”). Many blog authors are often in search of fresh content for their sites and will seek out articles to publish. It can be a win-win situation. They get fresh content for their readers, you get fresh backlinks.
Establish your authority as an expert.
Article marketing for newbies can be a way to earn respect within a niche. Good quality articles encourage your readers to trust you as an expert. As you publish more and more articles you create a presence within your chosen niche. The more you write, the more respect you will earn as an expert in your field. Your readers will recognise and come to trust your authority.
Article directories are not the only places you can publish your articles. You can also create your own blogs to self publish. You can visit forums related to your topic and post suitable articles as forum responses. Use your articles as a starting to point to create pages on sites like Squidoo and Hubpages. Any of these alternative forms of publishing have the added benefit of allowing reader comments. These comments can give your inspiration for future writing.
When your readers follow the links contained in your articles, this sense of trust is extended to your business website. These visitors have already shown they are interested in your topic. They have trusted you enough to click on your link. Once they are on your site, this is your opportunity to deliver more of what they want.
If you are just starting out in online business, article marketing for newbies is an important tool to create respect and trust within your niche. Don’t just wait and hope for visitors to find your website. Start publishing articles and show them the way to your business homepage.
